We just received some good size runs of the Outlier Merino Wool Hoodies, 4Season OG Pants, and Waxed Cotton Caps. Stop by and try them out.



We have been gathering a lot of press this week, so if you missed any of this, go check it out.
First our favorite Boston Female cyclist blogger (Kaiko..duh) did a nice little write up of her stop by the shop last Friday. While you are over there check out the nice pics of her Track bike, it is looking pretty good!

Then Trackosaurus posted up some goodness of our Art Opening coming up on December 4th (6-8pm). Did you see the video up there today? Backwards wheelie? whoda thunk, not sure I believe that one though.

Today one of my best buds, Jeremy Dunn of Embrocation Cycling Journal posted up his first trip through Superb as well as some of our after hours antics, so make sure to stop by and check that out, maybe buy yourself some embrocation while you are over there, it is getting cold, it might help you on your commute this winter, or maybe not?

And lastly we were interviewed this morning by our favorite Boston weekly Paper, the article should be out next week so we’ll keep you posted!
posted by
Jason on
2009.11.18 , under
DJ
We are helping to sponsor the upcoming Geekhouse Cyclocross benefit at the Middlesex Lounge next Monday. Word is I’ll also be DJing.


I have had a deep seeded skepticism for any product claiming to be water proof. Though Swrve does not claim complete water repellency, they are pretty damned close. This morning I opted out of wearing full kit, and carrying a change of clothes in my bag, and instead decided to look like a normal human being. With my first experience in a torrential down pour in these things I was so pleased that I wanted to send Swrve a thank you letter.
My commute was as though some one were pouring a bucket of water on me. . . for half an hour. Generally my legs would be cold, and sopping wet, my wallet submerged, and my underwear uncomfortably damp. This was not the case. I made it into Cambridge Bicycle only to be sent back to the side of the river where I reside. 10 minutes into my day at Superb, the only bit of clothing still wet were my socks, luckily I brought a dry pair.
Some details from Swrve’s website:
- water + wind resistant face
- breathable fleece interior
- low waist in front to prevent your belt from digging into your gut
- higher waist in back to stay respectable and to keep you warm
- articulated knees for a better fit on a bike, office chair, or barstool
- seamless gusseted crotch for comfort
- zippered back pockets fit a mini U-lock
- two front pen pockets
- high quality YKK zippers throughout
- steel jeans-style button
- reinforced pocket entry for durability
- stylish trim fit for everyday use
and they’re MADE IN USA!!
There are very few products that I feel are anywhere near perfect, and these pants are at the top of my list. They’re great for just about any situation: cycling, cross-country skiing, shaking it on the dance floor, sitting in a cubicle, or at a bar. You’ll be warm, dry, and sexy.


Hi! I’m Meighan O’Toole. I’ll be guest blogging here on Superb as I find bike inspired art and products on a weekly basis. Big thanks to Jason for having me! I am super excited to share with you my finds, I sincerely hope you’ll enjoy them. If you like what I post you can check me out at my art blog My Love 4 U or over at Juztapoz.
I’ll kick off my first post with some images from Simon Peplow who will be showing the first week in December here at Superb. We’re still ironing out details, but I wanted to give you a tease of some of the work that’ll be on view. Simon lives and works in England. He’s an avid cyclist, who loves to say things like “toodle pip” or “visual tinkerer”. Some clients he’s worked with include Carhaart, 2012 London Olympics (hell yes!) and various magazines around the globe. Stay tuned for more info on the show!

