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Well, looks like for the next week we’re in for a week of consistently 40 plus weather, which in New English tongue means that Spring has finally arrived.
About. Time.
With warmer weather means it’s finally time to shed off the pants and show off those cycling legs with some shorts.

Swrve, Outlier and Chrome–oh my!

Our selection of shorts come in a variety of fabric medleys ranging from Nylon, Lycra, Schoeller and cotton to move with your pedal strokes.

Detail of Chrome shorts mesh pockets

Back pocket of one style of Swrve shorts we have in stock, made of water and wind resistant material.

Weather resistant Outlier shorts can be adjusted at the waist to get a snug fit without a belt.
Pick up a pair and start the warm season off right!
We just got in a new GIANT backpack/duffle/carryall from Chrome. The Brigadier is a rolltop and can hold everything from a month of laundry to more groceries than you can probably carry. So if you are looking for a huge bag to carry everything and not brake the bank in the process you should check this one out. Only $140

posted by
Jason on
2010.11.22 , under
Apparel, Bags, Bianchi, Chrome, Cinelli, Colnago, Custom Build, cycling caps, Fixed Gear, Freestyle, Fuji, Geekhouse, GT, Hubs, Phil Wood, Press, Saddles, Sale, Shoes, Track Bikes, Vittoria

We are having a huge Black Friday Sale. Absolutely everything in the store will be at least 10% off and tons of select merchandise will be up to 50% off including complete bikes, frames, bags, apparel and more. You must mention this ad to get the 10% discount on any merchandise not specifically marked as on sale. Our hours the day of the sale are 11am to 6pm. One day only! Come early for the best selection!
posted by
Jason on
2010.11.15 , under
Art, Bianchi, Bike Porn, Chrome, Cinelli, Colnago, Commuting, cycling caps, Fashion, Fixed Gear, Geekhouse, Photography, Press, Racing, Shop Visits, Sponsor, Track Bikes, visits Superb
Thanks to everyone who came out to Bella Biciclette and a special thanks to everyone who competed in the Hot Bike contest. Participants in the Hot Bike contest received a free cycling cap from Bianchi. Winners of the contest are as follows:
Most Unique: Armando Quiros with Quiros Track Bike, won Cinelli Shirt and Cap, Soma Bars and Saddle
Most Aero: Chris Butters with Igleheart Track Bike, won Colnago Track Jacket
Time Capsule: Eric Baumann with Raleigh Track Bike, won Brooks D-shaped Bag
Best Paint Job: Joshua Robot with Geekhouse Cross Bike, won Swrve Jeans, Geekhouse Shirt and Cap
Best Commuter: James Bachez with Colnago Road Bike, won Velo Orange Bar Tape, Baguette Bag, and Stainless Bottle Cages
Best Overall: Eric Baumann with Royal H Track Bike, won Mission Workshop Messenger Bag
Photos By Jesse Weiner

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