We just got in a new shipment of the Cadence Collection today. We have in a run of the Reverse Raw Denim to add to our stock of their Raw Denim. Well design and thought out jeans with reinforced crotch area and tailoring to avoid the term “crack kills”. New Established gloves, looking mean in all black with specifically placed grip details for levers and bars. The Blue Block 5 panel cap for the stylish. And last but not least we have the ever so popular Bound Double Straps. We can’t keep these in stock and for the price it’s obvious. They are suede with reinforced lamination to keep from stretching. Stop in and check out the goods before they’re gone.


Our newest Cap has just arrived and is ready for purchase in our shop or in our online store. These Caps are made here in the USA and are a comfortable one size fits all. 100% cotton with moisture wicking headband in blue or orange!




Photos by Jesse Weiner

Blue Lug picked up some of our caps when they visited our shop a couple weeks ago and they are selling so well that they are ordering a bunch more. I guess we are “Big in Japan“! If you don’t live in Japan you can grab one from our online store!
If you have been around the shop the last few months you might have seen some of the employees sporting (testing) some of the prototype Superb Caps. We really dialed in the design and fit and couldn’t be happier with the result. This cap is different than a basic cotton cycling cap but still retains a similar cycling style and functionality. It is actually more similar to a fitted style cap in fabric and construction but with a cyclist cap cut and short brim giving it a great look and feel. Our new caps feature 6 panel construction and have a flex fit head band for a nice comfortable fit. Available now in our shop or in the online store.

Mollie Modeling the new Superb Cap

Tim Modeling the new Superb Cap
More photos in the Online Store
All photos by the amazing Jesse Weiner
Now that the holidays are over… It’s time to gift yourself! The blizzard has finally cleared so that Santa isn’t the only one able to deliver packages.
For Swrve, we have back in stock the Belgian Merino Wool Cycling Cap and the Milwaukee ES Mid Weight Hoodie in a full size run! So if you guys couldn’t find a size before, we have them in now.

Milwaukee ES Mid weight Hoodie

Belgian Merino Wool Cycling Cap
For Cadence, we have in the Sprinter Fleece, Spin Wind Jacket, Eleven Fleece, Raw Denim in all sizes, an assortment of Advanced Cycling Caps, and the Drove Scarf. We have a limited size run of the jackets, so if you have been coveting one, hurry in.

Spin Wind Jacket

Sprinter Fleece
For Freight Baggage, we have in a restock of 2 small roll top backpacks, 1 medium roll top, 2 delux messenger bags, and a large assortment of top tube protectors! There are a lot of black bags back in stock for those of you that fear color.

Roll Top Backpack

Delux Messenger Bag