We have a 54cm Fuji Track Comp on super sale this week, retail price $1100 now $799. Super light weight and fast at only 16 lbs 8 ounces. Don’t sleep on this one, act quickly!

We are offering a HUGE discount on all in stock 2009 complete bikes. 30% off of these models and more. Bianchi Pista, Bianchi San Jose, Bianchi Dolomiti, Bianchi Brava, Fuji Track, Schwinn Cutter, Schwinn Madison, Schwinn Willy, GT Gutterball, Swobo Sanchez, Swobo Folsom. Sale is only on models currently in stock, sorry no special order discounts. Sale runs until Dec 24th 2009.



We just got in a shipment of Swrve winter clothing, including Softshell Trousers, WWR Trousers, and more Milwaukee ES Hoodies. Jason has been raving about the Swrve Milwaukee ES Hoodie for a little while now, and I’ve been loving the Swrve coated-denim jeans, so I couldn’t wait to get my hands on the Softshell Trousers. The water- and wind-resistant qualities make them perfect for this time of year, so expect a review soon…

Swrve hoodies, windbreakers, and base-layers ready to get you through the winter.

Swrve softshell trousers and denim jeans in stock now!

Wei Wei rocking the Swrve women’s wwr knickers and Swrve Merino wool base-layer top, along with an Outlier waxed-cotton cap, Knog Love/Hate gloves, and Puma Rings Hi boots.

Jason is digging the Swrve wwr trousers + Swrve Milwaukee ES Hoodie, with the Swrve Hiding Hoodie underneath, Nari/Furi gloves, and Chrome Saipan shoes.

I’m trying out the Swrve softshell trousers and the Swrve windbreaker, complimented here by white Vittoria 1976 shoes, white Rapha gloves, and a Superb cap.
Swrve is all hand-made in the USA, and the whole Swrve line is loaded with features for cyclists, such as articulated knees, seamless gusseted crotches, and well-placed reflective details for saftey at night. Come by the shop to check out the Swrve gear for yourself.
It’s about time! Our Grand Opening is finally happening, hope to see you all there. Thanks for all the support so far!


The new 2010 Fuji Feather bikes have made it to Superb and are gaining a lot of attention. The colors, spec and price is right on point, I think these are gonna go fast.
