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posted by
Jason on
2010.11.22 , under
Apparel, Bags, Bianchi, Chrome, Cinelli, Colnago, Custom Build, cycling caps, Fixed Gear, Freestyle, Fuji, Geekhouse, GT, Hubs, Phil Wood, Press, Saddles, Sale, Shoes, Track Bikes, Vittoria

We are having a huge Black Friday Sale. Absolutely everything in the store will be at least 10% off and tons of select merchandise will be up to 50% off including complete bikes, frames, bags, apparel and more. You must mention this ad to get the 10% discount on any merchandise not specifically marked as on sale. Our hours the day of the sale are 11am to 6pm. One day only! Come early for the best selection!
We have been getting a lot of calls for the Vittoria shoes so I decided to throw up our current stock, if you want to buy a pair and can’t pick them up in our retail space, please give us a call to confirm we still have your size and place an order.
Black Vittoria 1976 spd compatible:
38 / 6.5 US
39 / 7 US
41 / 8.5 US
41.5 / 9 US
42 / 9.5 US
42.5 / 10 US
43.5 / 10.75 US
44 / 11 US
White Vittoria 1976 spd compatible:
40 / 7.5 US
41 / 8.5 US
42 / 9.5 US
We just got in a shipment of Swrve winter clothing, including Softshell Trousers, WWR Trousers, and more Milwaukee ES Hoodies. Jason has been raving about the Swrve Milwaukee ES Hoodie for a little while now, and I’ve been loving the Swrve coated-denim jeans, so I couldn’t wait to get my hands on the Softshell Trousers. The water- and wind-resistant qualities make them perfect for this time of year, so expect a review soon…

Swrve hoodies, windbreakers, and base-layers ready to get you through the winter.

Swrve softshell trousers and denim jeans in stock now!

Wei Wei rocking the Swrve women’s wwr knickers and Swrve Merino wool base-layer top, along with an Outlier waxed-cotton cap, Knog Love/Hate gloves, and Puma Rings Hi boots.

Jason is digging the Swrve wwr trousers + Swrve Milwaukee ES Hoodie, with the Swrve Hiding Hoodie underneath, Nari/Furi gloves, and Chrome Saipan shoes.

I’m trying out the Swrve softshell trousers and the Swrve windbreaker, complimented here by white Vittoria 1976 shoes, white Rapha gloves, and a Superb cap.
Swrve is all hand-made in the USA, and the whole Swrve line is loaded with features for cyclists, such as articulated knees, seamless gusseted crotches, and well-placed reflective details for saftey at night. Come by the shop to check out the Swrve gear for yourself.
We are getting closer to having the interior finished every day, soon we will start on the store front. But we are still open despite the haggard appearance from the outside, come on in!
Today was another great day, lots of customers coming in and hanging out in the space. People love lounging in the fainting couch, sipping on amp.
The new Vittoria 1976 shoes have been flying off the shelf so if you have been thinking about grabbing a pair don’t wait!


We finally received the new 1976 cycling shoes from Vittoria. Word first came out about these back in February but they are now available state side. As far as I know we are the only shop in the US who has imported them from Italy. The shoes are amazing, I have been riding them for about a week now and they are super comfortable on and off the bike. The shoes are all handmade in Biella Italy. These are the first (in my opinion) nice looking SPD compatible shoes on the market. We have our first shipment in stock currently in the Gloss White, and Black colorways. Other colors and luxury material versions will be available soon. Only at Superb. Get these while you can, they are moving fast!


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