We just got in our first Swrve summer shipment including the new cigarette cut shorts, regular shorts, knickers, cycling caps and wool t’s. Come check it all out and try it on in our luxurious fitting room.

Shown here are the cigarette cut shorts, wool t-shirt and cycling cap

Back in the day I had to bike 40 miles to school and back… Now you can get your parents to shut up and toss them the Dolomiti, Bianchi’s retro road bike while keeping them updated with the proper matching apparel.


We are in the middle of our soft opening. Lots of people are been stopping by the shop thoroughly impressed with the transformation, and just a few hours ago we broke the Superb Aerospoke Virginity by selling our first Aerospoke. The interior is about 90% finished, there is still some finishing to do and we still need to construct the fitting room. And then we get to tackle the exterior….
We are planning our grand opening to be in a few weeks, but if you can’t wait, stop by now!




I put together a couple prototype belts made out of used bike parts. I have been wearing the larger one for awhile now and have been getting tons of compliments. They are really comfortable to wear and do a great job of keeping your trousers up. I plan on making more and having them for sale at the shop and maybe online. They will come in different sizes, and then you can fine tune the size with a chain tool by adding or removing a link of the chain. Putting the belt on is as easy as pulling the chain around the cog and if you ever snap your chain on a ride you will have a good amount of spare links on your belt. Obviously they will come in different styles with wider and narrower tires, larger and smaller cogs, and different colored tires and chains, depending on what used stuff we have at the shop.


We recently finished out design for our first Superb cycling cap and are now eagery waiting for them to be completed. The caps are made in the US by Pace, and in my opinion are the most comfortable and best looking caps you can get (besides Pedal-Strike, of course!) The design was put together by myself and Mr Croth with the elements coming from our friends and local artists, Andrew Snowden and Ali Horeanopoulos. Expect to see these beauties for sale early this summer and if you would like to pre-order one please send a messege to info at superbbicycle dot com.