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Bicycle Custom

posted by on 2010.01.19 , under Fashion, Fixed Gear

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So it has been one of those slow winter days at the shop. The weather is about as bad as it can be short of a blizzard. It has been raining/snowing all day, which is a very unpleasant combination and I am guessing that is why there have been few people making it in to the shop. I can tell the people that have been in are the die hard cyclists that enjoy a challenge and look forward to days like today to prove that cycling year round isn’t really as bad as most people make it out to be. Well this slow day has given me some spare time and luckily I had just the thing to occupy myself with. If you have been following us on Twitter you already know that my good friend Kaiko of Pedal Strike and Cassette. brought me back an amazing book from her winter trip to Japan and I finally had the time to sit down and really dig through it. Even though I can’t read Japanese, I had a ton of fun looking through it and trying to figure it out. One of my favorite sections was the celebrities caught riding bikes spread. Personally I don’t really like tabloids or celebrity gossip, but looking at celebrities on bikes is hilarious.
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Here you can see Madonna wearing an Ed Hardy Hat on a Cannondale Mountain bike, I thought she had better fashion sense than that, I mean really. And then there is Beyonce on a Hybrid Giant Bike that probably cost less than the boots she is wearing. Which is a pet peeve of mine, you should definitely invest more in your bicycle than your outfit.
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Russel Crow however has spent his money wisely on a $6000+ Carbon Scott Full Suspension Mountain Bike, he is ready for any pothole in his path, and amazingly he is the only celebrity featured wearing a helmet. Kevin Bacon is just confusing the crap out of me. He is riding some internally geared Cruiser bike with what appear to be vintage mountain bike tires circa 1994 (maybe just throwbacks). But what is especially weird is even though his white pocket T, weird hat and baggy shorts don’t look too race inspired, he appears to have shaved legs.

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The street snap section of the book is also pretty fun to look through, it’s basically just a collection of riders caught on the street with their bikes in many cities all over Japan. Its great to see all the different styles of bikes on the streets of Japan.

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I found this ad a bit confusing and out of place. Since I can’t read the text I’m not sure why Trek is using a Bike from the mid 90′s to advertise their brand but I was stoked to see it because it features the Trek Y Bike, which I think was discontinued about 10 years ago. This was my first real Mountain Bike. I purchased it new in 1996 and raced on it for many years before retiring it, it still resides in my apartment though, as a reminder of where it all started.

If you want to look through the book yourself stop by the shop, it has been added to our ever growing cycling book collection.

Superb is Buzzing this Week!

posted by on 2009.11.18 , under Art, Press, Shop Visits

We have been gathering a lot of press this week, so if you missed any of this, go check it out.

First our favorite Boston Female cyclist blogger (Kaiko..duh) did a nice little write up of her stop by the shop last Friday. While you are over there check out the nice pics of her Track bike, it is looking pretty good!
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Then Trackosaurus posted up some goodness of our Art Opening coming up on December 4th (6-8pm). Did you see the video up there today? Backwards wheelie? whoda thunk, not sure I believe that one though.
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Today one of my best buds, Jeremy Dunn of Embrocation Cycling Journal posted up his first trip through Superb as well as some of our after hours antics, so make sure to stop by and check that out, maybe buy yourself some embrocation while you are over there, it is getting cold, it might help you on your commute this winter, or maybe not?
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And lastly we were interviewed this morning by our favorite Boston weekly Paper, the article should be out next week so we’ll keep you posted!

Great Superb Opening Party write up @ Pedal Strike

posted by on 2009.10.26 , under Photography, Press, Sponsor, Superb Renovation

Head over to Pedal Strike for her Party Report and check out the 50 or so Photos she snapped at the Celebration. Also I want to send out a special thanks to Kaiko from Pedal Strike and Cassette for helping to Sponsor our event!

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Cassette

posted by on 2009.07.17 , under Apparel, Fashion, Limited Edition, New Product

My good friend Kaiko and new friend Mike launched their new line today, Cassette. The 4 available designs look amazing and are currently available on the Cassette Website, and will be in our shop soon!
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Yesterday I met with them to discuss a pending project and was greeted with a day early birthday present. Yeah my own Cassette T-shirt and in a one off color just for me!
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I love the logo hidden under the hem!
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Get yours now!!

Superb Cycling Cap.. Gets around

posted by on 2009.07.14 , under Apparel, Fashion, Photography

Local celebrities are loving the Superb Cycling Caps.. Grab yours now!

Kaiko of Pedal Strike
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Andrew of Fat Ram’s Tattoo
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